I bought this dress at The White Magnolia- Atlanta. I decided to go look at this boutique last minute before a trip and I was completely alone. I decided this was my dress immediately when I put it on. It reached all of my "criteria"- it was romantically classic and extremely flattering at the same. I wore this dress to the ceremony and reception because I wanted to be able to wear it for the full time. I received many compliments about this dress. Here is the description from website of Augusta Jones regarding this dress: "Timeless elegance. The front of this lace mermaid gown features a demure neckline that sits neatly on the shoulders. Look out for the beautiful lace covered low V back. Lace scallops are used on the neckline, hemline and train to great effect. Covered buttons add the finishing touch. "
Although it does say mermaid style on this dress, the associate who helped me make my decision on this dress described it more of a fit and flare and I agree.